It happens to savvy business owners every day. Their website is under-performing and they're disappointed. Many companies invest a significant amount of money for a great looking site, but all they get in return was remorse. It gives a new meaning to R-OI.

Poor websites can quickly become a burden and a source of frustration. At the end of the day they cannot be linked to any tangible business benefit.

That’s where IMMD can really help.

An Integrated Approach

We believe your website is one part of a larger, integrated system that produces overall results for your entire business. Your website, your marketing collateral, your advertising campaigns, your lead generation strategies, your sales team, and other factors all interdependently produce the EXACT results of the system that is in place.

If your website is not interacting properly with the other elements of your business, it can dramatically affect your business as a whole. Consequently, IMMD takes an integrated approach to web design. We’re not only interested in building attractive websites; we’re interested in growing your business.

Comprehensive Design Strategy

When we set out to build your website, we construct a complex machine where every design element has a defined purpose. Here are a few of our considerations:

Target Audience – we believe in building around your customer’s needs. Too many business related websites miss the mark by making it about themselves and not their customers. When we build your website, it is extremely important for us to understand who you are trying to reach and what makes them tick.

Credibility – your audience searches your website anonymously. You never know exactly who is looking at your site. One thing’s for sure, consciously or subconsciously, they are looking for credibility. They want to know who they are doing business with. They want to know they can trust you. The images you use, the copy you write, the ease of use, and the overall design of your site either adds or detracts from your credibility.

Professionalism –The Internet has leveled the playing field in the marketplace. Small businesses can more easily compete with the industry giants online. First impressions are everything. Your site must look professional and not like your nephew’s middle school project.

Branding – The “look and feel” of your website should also be consistent and complimentary to your company’s image. A common mistake businesses make is spending the money on highly professional, printed material then skimping on the website. The result is a hodge-podge, inconsistent branding effort.

Search Engine Rankings - what is the point in having a great website if no one can find it? Our goal is to see your website rank well in the top search engines so that your website is easily found. We create a website structure that is search engine friendly and maximizes your opportunity of success.

Ease of Use - we know it is a big hassle to wait on the “web guy” to make some simple changes to your website. We don’t want to be a bottle neck in the process. When we create small business websites, we always integrate an “easy-to-update” content management system that gives almost anyone the ability to add or edit website content. Seriously, if you can complete an online form then you can update your website. Don’t worry, we’ll throw in some training to make sure you’re comfortable with the process.

Small Business Website Makeover

If you are reading this then it is probably time for a website makeover. Before you hire someone just to make your site prettier, take some time to determine what you really want to accomplish with your website. Most website makeovers produce minimal results because they lack a defined purpose. Common results are sites with a little more style but no substance and haphazard marketing efforts (if any) that are too generic to produce results.

IMMD Web Design specializes in building your business by creating an overall website and online marketing strategy. We are obsessed with getting results. We offer custom services ranging from turn-key website and marketing packages to consulting with your in-house team.

Use the contact forms on this website to get started today.

First Name Last Name Email Phone Please describe your biggest need

(spam prevention) Please enter the word you see: