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Web Design Services
Our goal is to help you build your business.
Your customers live their lives online, spend their money online, do their research online, and of course, search for products and services online.
Your website and online marketing projects are more important than ever. The internet has evolved -- so should your business.
The Web Of Online Marketing
Please pay attention to this statistic: "50% of all adults online bought something on the internet in the last month. This includes 62% of those ages 30-39 and 56% of those ages 40-49 … the increase in the number of hours spent online in the last two years compared with all previous years is striking...”
-- Harris Interactive
"Internet Users Spend 13 Hours/Week Online"
-- Harris Interactive
"Internet Users Spend 13 Hours/Week Online"
It was only a few SHORT years ago when the validity of online marketing was still in debate. Today -- the debate is over. Businesses in every sector are rapidly shifting marketing dollars away from traditional media in favor of marketing their business online. Why? Because half of your customers are searching for your product or service online. The questions is, "can they find you?".
Unless your business is easily accessible online, you are likely losing customers to your competitors. Simply having a website is not enough. It's all about being found. Implementing the right online marketing strategy may be the most important decision you will make for the future of your business.
Here are a few more advantages to marketing your business online - it is less expensive, more targeted, and tracking the results is easier than ever. If you are still debating, your business may get left behind in today's online world.
To build your business online, you will need to consider many different options: search marketing, interactive video, display advertising, email strategy, social media, article marketing, press releases, public relations, blog marketing, and mobile marketing. No single channel is sufficient. What works one day can change unexpectedly the next day. If you put all of your eggs in one basket, your revenue could plummet overnight.
Too many businesses rely on the “Field of Dreams” fantasy for their website – ‘build it and they will come.’ That’s simply an old school myth. Building a website is like buying a telephone number. People can contact you immediately, ONLY IF they already know your number. Otherwise, it’s just a monthly expense.
Search engine marketing is essential for bringing targeted traffic to your site. From optimizing your website for "organic" rankings, to buying traffic with pay-per-click and banner advertising, your customers need to find you.
Video marketing is excellent for creating a top-notch user experience. It can also drive targeted traffic to your website and really help your customers understand why they should do business with you.
Besides literal face-to-face conversations, video gives you the opportunity to communicate directly with prospects. No one can sell your business better than you. The written word can be persuasive, but not as convincing as you.
If you re-read the quote at the top of the page, it talks about ‘Interactive Marketing’ -- NOT 'Internet Marketing’. Your website should be an interactive experience for your customers. They need to engage and understand you are the experts in your field.
Research indicates that prospects may need seven or more communications from you before they make a buying decision. You need mechanisms that engage, maintain interest, and keeps your name in front of them.
Writing helpful articles and blog posts is a great way to interact with customers and build a relationship. Ultimately, your objective is to establish a sense of trust between your and your website visitors.
Facebook, Twitter, etc...
Despite all the hoopla, there is still debate about the validity of social media as a marketing channel. Social networks offer an opportunity for business to engage with their customers. However, their current efficiency at driving new business is overstated and the time consumption required to build a following and maintain it, is understated.
That doesn't mean you should ignore social media. It is an up-and-coming medium that gives you an opportunity for more reach. If current trends continue, social marketing could totally change the game. For now, social media marketing is critical to boost your organic search rankings. Google and Bing are both integrating live "tweets" into their search results pages. Keep in mind, you'll need a well-planned strategy, consistency, and realistic expectations concerning new business.
We have been around through every evolution of online marketing. It is our business to know current trends and how it will affect your business.
Contact us to discuss your online marketing plan. We want to help you grow your business and create effective marketing strategies together.
Unless your business is easily accessible online, you are likely losing customers to your competitors. Simply having a website is not enough. It's all about being found. Implementing the right online marketing strategy may be the most important decision you will make for the future of your business.
Here are a few more advantages to marketing your business online - it is less expensive, more targeted, and tracking the results is easier than ever. If you are still debating, your business may get left behind in today's online world.
You’ll Need Many Eggs and Many Baskets
To build your business online, you will need to consider many different options: search marketing, interactive video, display advertising, email strategy, social media, article marketing, press releases, public relations, blog marketing, and mobile marketing. No single channel is sufficient. What works one day can change unexpectedly the next day. If you put all of your eggs in one basket, your revenue could plummet overnight.
Search Engine Marketing, Google Adwords, Pay-Per-Click, Display Ads
Too many businesses rely on the “Field of Dreams” fantasy for their website – ‘build it and they will come.’ That’s simply an old school myth. Building a website is like buying a telephone number. People can contact you immediately, ONLY IF they already know your number. Otherwise, it’s just a monthly expense.
Search engine marketing is essential for bringing targeted traffic to your site. From optimizing your website for "organic" rankings, to buying traffic with pay-per-click and banner advertising, your customers need to find you.
Video Marketing
Video marketing is excellent for creating a top-notch user experience. It can also drive targeted traffic to your website and really help your customers understand why they should do business with you.
Besides literal face-to-face conversations, video gives you the opportunity to communicate directly with prospects. No one can sell your business better than you. The written word can be persuasive, but not as convincing as you.
Blogs and Article Marketing
If you re-read the quote at the top of the page, it talks about ‘Interactive Marketing’ -- NOT 'Internet Marketing’. Your website should be an interactive experience for your customers. They need to engage and understand you are the experts in your field.
Research indicates that prospects may need seven or more communications from you before they make a buying decision. You need mechanisms that engage, maintain interest, and keeps your name in front of them.
Writing helpful articles and blog posts is a great way to interact with customers and build a relationship. Ultimately, your objective is to establish a sense of trust between your and your website visitors.
What About Social Networking?
Facebook, Twitter, etc...
Despite all the hoopla, there is still debate about the validity of social media as a marketing channel. Social networks offer an opportunity for business to engage with their customers. However, their current efficiency at driving new business is overstated and the time consumption required to build a following and maintain it, is understated.
That doesn't mean you should ignore social media. It is an up-and-coming medium that gives you an opportunity for more reach. If current trends continue, social marketing could totally change the game. For now, social media marketing is critical to boost your organic search rankings. Google and Bing are both integrating live "tweets" into their search results pages. Keep in mind, you'll need a well-planned strategy, consistency, and realistic expectations concerning new business.
IMMD Web Design Can Help You Market Your Business Online
We have been around through every evolution of online marketing. It is our business to know current trends and how it will affect your business.
Contact us to discuss your online marketing plan. We want to help you grow your business and create effective marketing strategies together.
No More Waiting - Get The Help You Need Today
IMMD Web Design is ready to listen to you. Where do you need the most help? What will it take to grow your business? We have some ideas. Lets create the right solution together.