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Betty Wimpy - Realtor
"It's the best website in the whole wide world. You're awesome!!"
- Jeff's Mom
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Search Engine Optimization
Driving traffic to your website is critical. If no one can find you online then your website is a waste of time and money. By optimizing your web pages for the search engines, your site will have a much better chance of being found. It is not an easy task, though.
Understanding Search Engine Optimization, requires you understand what search engines look for. Ultimately, Search Engine Companies want to produce an excellent user experience.People go to search engines because they have a need. They search with the purpose of finding an answer or solution. Search engines use sophisticated technology to interpret the need and serve up relevant answers. The better search results match user intent, the better the experience for the user. The better the user experience, the more advertising revenue they generate. Always remember: user experience equates to revenue.
Therefore, search engines like Google will rank websites according to their interpretation of user experience on your website. That's not easy and in some cases, not fair. Nevertheless, Google is looking at the level of "authority" your website may be on a particular search topic. Did you catch that? Google will prioritize websites that it considers to be authoritative. How is that done?
Here are a few basics: the…