Understanding Search Engine Optimization, requires you understand what search engines look for. Ultimately, Search Engine Companies want to produce an excellent user experience.

People go to search engines because they have a need. They search with the purpose of finding an answer or solution. Search engines use sophisticated technology to interpret the need and serve up relevant answers. The better search results match user intent, the better the experience for the user. The better the user experience, the more advertising revenue they generate. Always remember: user experience equates to revenue.

Therefore, search engines like Google will rank websites according to their interpretation of user experience on your website. That's not easy and in some cases, not fair. Nevertheless, Google is looking at the level of "authority" your website may be on a particular search topic. Did you catch that? Google will prioritize websites that it considers to be authoritative. How is that done?

Here are a few basics: the content of your site - both quality and quantity, the amount of traffic to your site, the number of inbound links to your site - and the authority level of the sites linking to yours, and the way your site has been constructed. Along with countless other considerations, Google weighs them all to determine your level of authority.

When search engines place a website at the top of the results page, they have declared it to be the most relevant and authoritative answer to the user’s search inquiry.

The Secret To SEO Is - Authority

Optimizing your website to become an authority takes commitment. A commitment to interact with your specific target market and become the best. When you are the best, you’ll generate interest, participation, and interaction. These are indicators to the engines that you are an authority in your niche.

In-depth Keyword Research

Our process of optimization begins with a comprehensive examination of keywords and keyphrases related to your industry. Our goal is to uncover the keyphrases and trigger words that are most likely to harness traffic and convert to new business.

Understanding The Competitive Landscape

Who is dominating the top ranking and why? Why have they been deemed an authority? What did it take for them to rise to the top? How many are clamoring for the top spot?

We must understand the competitors in your marketplace. Once we do, we can use that knowledge to create an action plan of how to do it better. Be prepared, it may not be an easy road.

Interest Analysis and Structural Integrity

Effective SEO is not only for the bots. SEO should also improve the experience for your customer. The 'look and feel' of your website is the most obvious place to start. While it is easy to overemphasize the graphic design, first impressions are critical. Clean, professional looking, easy to navigate, and great content enhance the user experience. A radical redesign can be very effective.

We also optimize meta-keyword and meta-descriptions for your customers, not for search engines. Engines use these meta-tags to describe your website to the end user on the search engine results pages. That description often determines if customers click through to your site. ‘Click-through’ is another hint to the engines that you site is an authority. Ultimately, meta-tag optimization is all about the copy.

Beyond meta-tags we examine key areas in the supporting infrastructure of your site. Neglected title tags, heading tags, keyword density, and search friendly URL’s are a big indicator to search bots their dealing with a small fish.

Sign up forms, whitepapers, and eBooks are keys to effective lead generation are determining factors in your success or failure.

This is just the beginning. There’s much more to it. SEO is an evolving world. There are new things to learn every day. Finding the right SEO company will be one of the most important decisions you will make concerning the future of your business. Yeah, it is that serious.

SEO Client Limitations

IMMD Web Design is passionate about search optimization because we want your online business to succeed. It is important to understand SEO is a serious commitment and takes time. SEO is not a short term process, a quick fix, or a plug-n-play application. It can be a laborious task that offers a great reward to those who endure. We are looking for clients with a long-term pursuit towards excellence. Together we can rise to the top of your market.

We would be happy to consult with you about Search Engine Optimization. To see if we’re a good match, contact us using the form below to schedule a time for your free evaluation.